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LET ME TELL YOU ABOUT US:

The Professional Liability Defense Federation ("PLDF") will be a national trade group for lawyers and insurance adjusters who defend "professional liability" claims (or, more commonly, "malpractice" claims). Although most of us have heard of medical malpractice claims, professional liability claims can be made against accountants, lawyers, insurance agents, realtors, financial planners, architects/engineers, corporate directors and officers, etc. The law standard that applies to professionals' conduct is whether the conduct fell within the "standard of care" of professionals in good standing in similar circumstances. The aim of the group is to bring together defense lawyers and adjusters specializing in professional liability cases to network and share information. So there will be an annual meeting, a quarterly newsletter, a blog, website, etc.

HERE IS WHAT WE NEED:

A professional and dignified scales of justice that is tilted, high on the left, low on the right. "PL" could be, for example, on the left of the center column, "DF" could be on the right side. Just under that will appear "The Standard of Care". The word "Care" will be resting on the right side, lower scale. The implicit point is that the defendant proved that he or she met the standard of care, the jury found that, so the scales tipped in favor of the defendant, i.e., a defense verdict. The logo will be used on letterhead, the website, business cards, membership certificates, etc.

We are uncertain whether the scales should be enclosed in a box, circle, etc. But we are somewhat inclined to think it should not be enclosed (?). It would be good to see both approaches.

Color scheme: royal blue, black, white, Perhaps some tan (?). The predominant website colors will be the royal blue and white.

Font: the website will be mostly calibri, with perhaps some cambria.

Not sure whether "Professional Liability Defense Federation" should appear under the scales. Probably should be that way on stationery, business cards and membership certificates (centered). Maybe not on the website (where it may be immediately to the right).

OUR TARGET AUDIENCE IS:

Professional liability defense lawyers tend to see themselves as a notch above lawyers who defend routine car accident cases, workers compensation cases, etc. They think highly of themselves as sophisticated trial lawyers who represent similarly sophisticated clients.

So a logo that Millennials or Gen-Xrs might view as "cool" may not be appropriate. Lawyers in their late-50s or 60s likely have their book of business set till retirement, so too "old" a look may not be appropriate. We want to appeal to lawyers in their 30s and 40s who are moving up and are hungry to develop new business (by joining networking organizations). This should also work for insurance adjusters/corporate risk managers.

WE LIKE THESE DESIGNS:

We don't have examples. The draft we conceptualized very roughly to see if the concept might work involves a circle on top with a vertical line leading from the circle to a short horizontal line (the base). A diagonal line placed just under the circle holds the scales. (We're not looking for something that spartan.)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't want to see justice scales in balance (even). Judges are even; we're advocates (tilted).

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