• Award$200
  • Entries55
  • Creatives15

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Business Info

Business Name

NYC Social Sports Club

What do you do?

We offer co-ed sports leagues for adults in and around Manhattan, all with a social edge. We focus on keeping our games more fun than competitive. We offer boutique customer service, and all games are followed by awesome post-game parties.

Our mission is to use social leagues as a catalyst for social interaction. Players sometimes come with an entire team, but more often join as a 'Free Agent,' to be grouped with other individuals and small groups to form teams.

We put the 'social' before the 'sport' on purpose. We're a community of fun New Yorkers looking to make connections.

Our current roster of sports include Bowling, Broomball, Dodgeball, Flag Football, Inner Tube Water Polo, Kickball, Soccer, Team Trivia, Ultimate Frisbee, & Volleyball.

What is the exact name you would like in your logo?

NYC Social Sports Club

Target Audience

What is your industry?

Recreation

Describe the target audience for your logo

Co-ed, ages 21-36, young city-dwelling professionals, generally with higher education.

What are the top 3 things you would like to communicate through your logo?

Playfulness
Community
Underground, yet professional

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We'd like the only text to be the company name. We dig companies that target the same demo as ours, like Zipcar, Whole Foods, Shake Shack, etc, but we may need something cooler than their simpler logos.

What colors do you want to see in your logo?

We love blue and orange. Think New York Mets colors.

But this must work as a one-color image, too (see 'WHERE WILL LOGO BE USED).

What colors do you NOT want to see in your logo?

No acronym. Open to colors, but it must work as a one-color image as well.

Where will your logo be used (print, website, etc.)?

This logo will appear online and on league shirts. Every player receives a team-color t-shirt with the logo on the chest. It will be roughly 8"x5".

Do you have other info or links you want to share?

Our website: nycsocialsportsclub.com

We've attached the most recent version of our current logo. WE DO NOT WANT TO USE THE ACRONYM ANYMORE.

Materials

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