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1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented designers created dozens of unique designs.
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3.The client picked the winning design and received final files.
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Tell us what you need
What is the exact name you would like in your logo?
Do you have any other info or links you want to share?
Lane is a regional manufacturer of products for the construction industry. Lane does business with contractors, engineers, agencies and distributors. Lane is the second largest producer in the market and needs to upgrade their identity to match their leadership position without straying too far from their current brand image (which has brand equity in the market). They primarily produce pipe - but are focused on not just the product itself but providing entire drainage systems for their customers
Lanes products and services include the following:
Steel Structural Plate
Aluminum Structural Plate
Corrugated Metal Pipe
Spiral Rib Metal Pipe
Corrugated HDPE Pipe
Open Top Slotted Drain
Welded Wire Mesh Gabions
Storm Water Management
Long Span Bridge & Culvert
What are the top 3 things you would like to communicate through your logo?
Sturdy (manly, rugged)
Traditional (good ole' boys, not too flashy)
What logo styles do you like (image + text, image only, text only, etc.)
We are open to many options (see old logo in the materials section for reference),
NOTE: THEY LIKE RED! They are hesitant to veer too far from their brand color. So please don't submit too many other color options.
Please provide black and white and color options when submitting.
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