About Your Company
We're a team of architects who currently run an architectural representation school (this means, we teach the ability to express ideas and develop architecture project, on whetever stage of it they are, through images) in Lima, Perú. But the reason of this logo, is that we want to move that educational space on an online platform with courses and tutorials. Our target audience are students of architecture, illustration or arts and design; as well as professionals of those fields who want to learn how to show their works in a beautiful way.
Our courses will cover the technical aspects of how to use design softwares such as Photoshop and Illustrator (and more as we'll grow), combinated and in a way that you can also apply design concepts, such as color harmony, composition and narrative of images to achieve various styles of representation.
We think that what makes us different from other architectural representation educational spaces, is that we encourage critical thinking: we always explain "the why". We don't teach how to do architectural representation as a step-by-step 'how to use Photoshop' recipe to achieve an specific image style, like it's usually done. Instead, we propose creative (how to use colours, how to make compositions, how to organize information and make narratives for images) and technical resources (how to use the Photoshop or other softwares tools, as well as manual techniques) that are useful in most scenarios when trying to put the ideas about an architecture project, from our head, to a paper; and how to do this in a way that you get a beautiful result, which uses also as a tool for your design process.
To sum up: Pimp My Plan is an online educational platform (in progress) where you'll learn the secrets of how the most beautiful architecture illustrations and representations are made, and how that can help you express and develop your projects.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Pimp My Plan
Top 3 Things
community, beautiful architecture illustrations, high quality education
We have an instagram account, where we feature some of the best works of architectural representation we've seen on instagram:
Through our courses and tutorials, anyone will be able to achieve those results, or create his/her very unique style of representation.
We would encourage designers to investigate about architectural representation for this logo. WE DON'T WANT SUPERFICIAL LITERAL LOGOS (as in "since they're architects, it'd be a great idea to propose a goble roof house concept". No). We want to transmit the sense of a community, as we want our students to feel close to us, as we'll provide them of high value information just for our love of sharing knowlodge.
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