WHAT DO YOU DO?
PIKA Partners is a team of seasoned consumer products and outdoor industry veterans. We came together because of our shared passion for businesses and products that enrich people and planet. Our mission is to build and grow great brands with great cultures in the natural, outdoor , and recreational industries, leveraging our executive experience and entrepreneurial success. We achieve this mission in two ways; buying and operating companies as well as serving as a turnkey management team. We are based in Boulder, Colorado, a place where people work hard, play hard, and create innovative new products and services.
WHAT IS YOUR INDUSTRY?
Natural, outdoor, and recreation products
DESCRIBE YOUR AUDIENCE
Our audience includes potential partners and clients, which include law firms, investment banks, accounting firms, angel investors, and venture capitalists. Our target market are all sophisticate professionals, so our logo should appeal to this type of person.
WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?
Style and Concept
WHAT STYLES DO YOU LIKE?
We like professional simple, clean, crisp, and fresh. See attached file with logos we like:
WHAT COLORS DO YOU LIKE OR HATE?
We like earthy colors - dark green, dark blue, dark red (though not necessarily all together)
We hate - bright artificial colors
We would prefer to have a 2 or 3 color design to help keep printing costs down.
ANY OTHER ADDITIONAL INFO? (OPTIONAL)
We need a logo that can become the icon for our business; gives us some identity and flair. The name PIKA is inspired by a native Colorado animal that lives in the high country and is a tenacious, resourceful, and hard working creature.
We would like the logo design to be inspired by our Colorado roots. We would also like it to be crisp, fresh, innovative, and professional, because those are also adjectives that we want our brand to evoke. We would like to use bold yet earthy colors, such as dark green, brick red, deep gold in our logo.
This logo will be used on business cards, website, letterhead, and other marketing materials. So it should be relatively tight, simple and look good in all of those applications.
Some images that might be used for inspiration: trees, mountains, sunshine see logo samples below
Alternatively, we are also open to the name being the design itself, such as a stylized font
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