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LET ME TELL YOU ABOUT US:

Pets USA

Pets USA is a non-profit membership organization promoting a pet friendly environment.

The audience is anyone who owns a pet. The goal is to get every pet owner to join the organization as a member. Members sign up through the Web site: PetsUSA.org

We are a brand new organization and need to make every pet owner aware and involved.

HERE IS WHAT WE NEED:

I need a logo and a business card -size announcment using the logo and directing potential members to www.PetsUSA.org

Logo:

The logo should be fun, but not silly. This is a formal organization. Cat and dog owners will be the main audience, although other pet owners can join as well.

The logo should include the name and tagline, although eventually I would like the logo to be able to stand alone. The USA should be subtle, with the focus on Pets.

Pets USA: A community of pet parents promoting a pet friendly environment

Business card announcement:

The purpose of this is something to pass out to potential members, but they need to go to the Web site to join.

In a business card size, I need the logo with the tagline and the words:

Join today: www.PetsUSA.org

The tagline should be larger on the business card and not as part of the logo tagline, but part of the business card announcement.

OUR TARGET AUDIENCE IS:

Anyone who owns a pet and treats their pet like a part of the family.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

I DO NOT want to see the colors red, white and blue. The word Pets should be the main focus, with USA more subtle. The tagline explains the purpose of the organization, and the logo should include the tagline, although after recognition is developed, the logo should be able to stand alone without the tagline.

Colors I do like: any animal colors with maybe just a spot of bright color to jazz it up. Earthy bright colors, such as green, blues, etc. are my favorites, but I am open to any.

Things I like: A play on the letters in the words, maybe there are tails involved, paw prints, which are ok, as long as they are not too much or look to elementary. Any animal illustration is also fine.

"Cute" also sells, but I don't want it to be so cute that men will not join.

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