• Award$200
  • Entries83
  • Creatives32

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Creative Brief

Who are you?

John Keen Design - a creative studio based on the Gold Coast, Australia

What do you need?

My client is setting up as a personal trainer. This job is to generate a logo for her new business.

Her services will cover fitness, strength and weight loss training, with clients sourced initially through the gym that she contracts to, but will also involve a holistic view of her client's health through coaching around nutrition, motivation, confidence, life goals and dealing powerfully with life's challenges.

Carolyn likes bright colours such as purple, orange, lime.

Who Is Your Audience?

Carolyn is mature age and her clientele is likely to be mainly older females. Having said that, she certainly does not want to be pigeonholed into that market sector. She is liberal and has a dynamic, positive outlook on life.

The logo design must have broad appeal, be contemporary, stylish and clear about what the service is that she offers, clean, have great typography. It must convey credibility and should convey some of the following: dependability, timeless quality, approachability, friendliness, hope, support, a new beginning, aliveness, vitality, strength, youth, health.

Requirements

We Like These Examples

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We Absolutely Must Have

the business name - New Horizon Fitness.

Materials

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