Keystone State Reading Association
What is the exact name you would like in your logo?
Keystone State Reading Association OR KSRA
What is your industry?
Non-profit, professional organization for reading educators and others interested in reading education and literacy education.
Describe the target audience for your logo
KSRA is a state council of the International Reading Association. Our membership is primarily teachers, administrators, and others interested in literacy education.
Mission Statement: KSRA, an affiliate of IRA, is a state-wide organization in the Commonwealth of Pennsylvania comprised of individuals who are engaged in reading instruction, literacy development, and the encouragement of lifelong reading habits. KSRAs mission is to promote literacy, provide instructional leadership, support professional development, and advocate literacy issues. KSRA believes in the importance of collaborating with other organizations in achieving its purposes and goals.
Purposes: The purposes of KSRA are to:
Promote reading as a lifelong habit for all people.
Provide instructional leadership that facilitates effective instruction in reading and other areas of literacy.
Support and facilitate the professional growth of educators in reading and other areas of literacy education.
Advocate for literacy issues in Pennsylvania and the nation.
Motto: Providing Leadership in Literacy and Education for the Commonwealth
What are the top 3 things you would like to communicate through your logo?
Images connected to reading/literacy. (Our current logo says nothing about who we are.)
Should probably continue to include a keystone (to represent Pennsylvania as the "Keystone State.")
Future and excitement of reading/literacy
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Image & Text or Image Only. IRA's logo is good (www.reading.org) as it says something about our parent organization. I also like the new logo for the Literacy Research Association. (ww.nrconline.org) The Delaware Valley Reading Association also has a nice logo. (www.dvra.org)
What colors do you want to see in your logo?
We have traditionally used blue and yellow, but are open to other colors/combinations. It is important that the logo work as a single color (such as black) as well.
What colors do you NOT want to see in your logo?
I'm personally not a fan of browns. :)
Where will your logo be used (print, website, etc.)?
Print, website, banners, etc. In short a wide variety of media/formats.
Do you have other info or links you want to share?
The logo may represent either traditional conceptualizations of reading/literacy (reading & writing) as well as elements pointing towards more 21st century ideas of what it means to be a reader (or to be literate).
If you wish to explore our organization, you can go to www.ksra.org (where you will also find the current logo).
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