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LET ME TELL YOU ABOUT US:

This is a new, fun business in a small college town, delivering cold pizza and hot coffee to college students (weekends only) The transport is a bright red three-wheeler bicycle.

HERE IS WHAT WE NEED:

Logo for fliers, biz cards, signage for the bike, t shirts. Lots of word of mouth advertising. Also, we'll use student websites and social networking sites. Possibly banners at sporting events.

OUR TARGET AUDIENCE IS:

College students, in the dorms and around campus. Also, some families could find this a fun treat

(really, nothing is better for breakfast than cold pizza). But the audience is young and hip. I want them to think this is fun, easy and affordable.

WE LIKE THESE DESIGNS:

Jamba Juice. Vintage look, too.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

I really want it to include a peace sign, but no smiley faces or rainbows (but colors from the rainbow are cool).

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