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Business Info

Business Name

pdfimg.com

What is the exact name you would like in your logo?

PDF IMG

Target Audience

What is your industry?

Online File Conversion

Describe the target audience for your logo

This is an online web application that converts PDF files to images. The purpose of the design is to get users to use the application so don't worry about the "audience" of the site.
Instead, design the logo to look professional and low-key.

What are the top 3 things you would like to communicate through your logo?

1. Conversion is quick.
2. Converting PDF to images is easy.
3. I don't want to communicate, I want you to convert your PDF files. ;-)

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Minimalist and plain.
I'm a sucker for thin sans-serif fonts like FF DIN OT and Newlyn Modena.
I don't have a preference for text+image, text or image. I only think the site name should always be in a logo so you can try both text and text+image.

What colors do you want to see in your logo?

I'm open to most things as long as the background is #fff.
If you need a palette, take a look at http://www.colourlovers.com/palette/7965....
I've been using #069 and #08c as link colors.
Again, you are free to develop your own palette.

What colors do you NOT want to see in your logo?

Aggressive green. Too much orange. :-)
I don't like any of the web 2.0 attributes such as drop shadows or reflections. :-)

Where will your logo be used (print, website, etc.)?

Website at http://pdfimg.com. The maximum height I'd be willing to put online is 64 px though I'd rather go for 48 px.
In other words, don't make the logo very tall, rather make it wide if you need to.
Also, consider that a smaller variant might end up on a mobile website so make sure the logo looks good if resized to around 280 px wide.

Do you have other info or links you want to share?

-I need a favicon together with the logo.
-Please do not raster your type when you deliver your logo. I don't mind spending a couple of hours to hand-raster type but I can't do that if your type is rastered.
-Tell me what colors you used in your palette.
-Note fonts and font cuts. If you use paid fonts (which you are encouraged to do), please note what the font costs. I might not buy a license for a US$ 200 font.
-If you use someone else's material, attribute it.
-The screenshot below is from http://media.io. http://pdfimg.com is going to look similar.
-Don't layer your PSDs when you deliver your logo.
-Please also be prepared to make me a brighter or darker variant of the logo for user testing (for example one using #069 and one using #08c).

Materials

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