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Business Info

Business Name

Pave Systems, Inc.

What is the exact name you would like in your logo?

Pave

Target Audience

What is your industry?

software for online media companies

Describe the target audience for your logo

adult consumers

What are the top 3 things you would like to communicate through your logo?

simple, dependable, clear, corporate, elegant

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

this is a text logo, and will reduce to an app button for the icon tray

What colors do you want to see in your logo?

versions - black, white, color, all with transparent backgrounds

have affinity for primary and distinctive colors like blue or red

should consider ability to appear on black background in powerpoint (bright enough, or version with subtle white outline/glow)

What colors do you NOT want to see in your logo?

not multi-colored

Where will your logo be used (print, website, etc.)?

print and electronic media

Do you have other info or links you want to share?

uniform lettering, sans serif, likely all CAPS, evenly spaced, slight rounding of edges to appear modern

the corporate version will include the word PAVE with SYSTEMS below

the general logo will only include the word PAVE

the button will be suitable for an system tray (browser plug-in), or app button (like on iPhone), and likely include the letters PS

the corporate version is for print purposes (biz cards)

the electronic media version is for powerpoint, website... and should have some dimension (like a subtle shadow or a glow, evenly distributed - not drop shadow) so it hase the effect you see on many TV channel logos or movie studio logos

the best design examples are the logos for modern furniture stores (do a google search)... they are simple font treatments that are very modern, stark, minimalistic and clean

Materials

Contract
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