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Business Info

Business Name

PassingWord.com is in need of a custom logo design for a memorial website that will assist families during a time of bereavement. Memorials will be posted on the site after a family member or dear friend passes away.

What is the exact name you would like in your logo?


Target Audience

What is your industry?

Funeral, Death Care, Memorial

Describe the target audience for your logo

Target Audience is mainly Families and Friends that have just lost a loved one and mourning a death. Memorials are posted on PassingWord.com to memorialize the memory of their loved one. Funeral Homes will also utilize and visit the site. Majority of the audience may be older, mid 50's +.

What are the top 3 things you would like to communicate through your logo?

The logo needs to be soft and warm, understanding, and sympathetic. The individuals that will use the site will be mourning a death of an immediate family member or loved one. Typically death is very traditional and time-honored. Classic is a good description.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Preference would be text with image. The preference for the text may be a nice script. An image is attached illustrating a hand drawn tree. A lot of times a tree can symbolize life or represent the circle of life.

What colors do you want to see in your logo?

The homepage of the site is attached. Soft soothing colors have been incorporated in the site. The logo should also look good in black and white on a print out.

What colors do you NOT want to see in your logo?

Blues, reds, bright, neon, etc.

Where will your logo be used (print, website, etc.)?

Mainly website and emails. Possibly business cards/stationary.

Do you have other info or links you want to share?

Attached is a hand drawn sketch of a tree that I created. There is no preference on the text around the tree, ie before, after, split between the two, etc.

Attached is also the homepage of the site. It illustrates the colors and feel of the site. It also has incorporated the feel of nature and the soothing emotional understanding that the target audience will be experiencing.

Please ask questions, I will be happy to respond and provide quick responses and direction.



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