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LET ME TELL YOU ABOUT US:

We have developed a software product called "chameleon" and our product logo was developed through the awesome talent on this site.

We want to grow our company through partnerships and are therefore developing a partner program. We want to have artwork for every type of partnership and also to promote the fact that we can connect to our partners though a "one click" integration.

The current chameleon(tm) artwork, for which elements may be required by you to develop a partner/integration logo, is availabe at http://www.action-image.com/logo/index.h....

HERE IS WHAT WE NEED:

There are two things we need:

- a "1 click integration" logo

- 3 logos with hierarchical variants for the different partnerships

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"1 Click Integration" logo

Our software product will connect to a lot of other software from companies that we want to bring onboard as partners. We want to promote with a logo the fact that we can easily connect to these other software applications. The logo should share elements with the chameleon(tm) logo (link included above) and advertise the "1 click integration" capability. Artwork that could be used includes the number "1", a mouse pointer, etc.

The "1 click integration" logo will get wide use as it will be a selling feature that partners want to promote. It will appear in print collateral, product packaging and on web sites.

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"Partnership logos"

Companies that have the "1 click integration" to our software will be partnered with us at one of three levels:

- System Integrator and Delivery Partners

- Reseller and Referral Partners

- Technology and OEM Partners

We need three logos to categorize our partners and show their partnership status. The logos should have mostly common elements but also a slight variation depending upon the type of partnership arrangement the company has. Also, we need to plan ahead for a three level hierarchy within these levels (color such as bronze, silver, gold or some other distinctive element such as 1, 2 or 3 stars). Use of the different partnership type text is allowed in the logos. Allowance should be made for the fact that this logo will eventually be available in different languages and that the text will need to be modified for these different languages.

The artwork must be clean and professional. The partner logo needs to be one that a company is striving to obtain in order to show their association with the chameleon(tm) software. The partnership logos will be used by our partners on their websites and other promotional material.

The image needs to render well for web use and should be clear when it is fit into a 200x200 pixel box.

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Botton line: we need 3 partnership logos that are very similar with variants for the 3 hierarchies (9 logos total) and 1 logo for the "1 click integration" with the chameleon(tm) software.

OUR TARGET AUDIENCE IS:

Photographers will be the users of the chameleon(tm) software. They are people who have an eye for detail, color, etc. We need to show them how simple it is to connect with other systems with the "1 click integration".

Our integration partners will be fulfilment companies and database companies that keep records on office, schools and sport institutions. These will likely be established players in the software field. Our partnership logo needs to be as professional looking as all the other logos they will likely have on their sites.

WE LIKE THESE DESIGNS:

Aruba designs at http://www.arubanetworks.com/pdf/partner... (this is a very simple and clean logo set)

Sun at http://logos.sun.com/logosite.jsp?Catego... (interesting because their design incorporates different products and different partnership levels)

USB at http://www.usb.org/channel/USB_logo_usag... (there are many variants of the basic USB but they are all connected)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We must have a visual link to the chameleon(tm) software logo

We must have some commonality between the logos for each of the partnership levels

We must have a hierarchical distinction within each of the partnership level logos

We must convey that "1 click integration" with chameleon(tm) is quick and easy.

We are currently using the Federation font as part of the chameleon(tm) logo and would like to continue with this as part of the corporate identity.

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