• Award$300
  • Entries78
  • Creatives34

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Creative Brief

Who are you?

We are a not-for-profit community organization located in Toronto, Ontario. Our current name is Parkdale Liberty Economic Development Corporation, and we are rebranding to Parkdale Community Development Group. We want a logo designed around that new name; the favorite designs will be presented to the Board for their approval. The best way to learn a bit about our organization and what we actually do is to visit www.parkdaleliberty.com and check out the projects tab. We have a very diverse range of projects and revenue sources, including an employment agency, community beautification projects, and a growing art fair, the Queen West Art Crawl.

What do you need?

We need a logo :) It will be used for print and digital media, and everything in-between event brochures/flyers, t-shirts, etc.

Who Is Your Audience?

Parkdale is a great neighbourhood very eclectic, starting to see some gentrification, lots of artists (of all types - paint, music, sculpture, theatre, etc), lots of new Canadians, lots of different cultures and ages. We want this logo to be fun, fresh, hip, clean, contemporary and easily identifiable.

Requirements

We Like These Examples

See attached for samples of logos we like for a variety if reasons colour, imagery, readability. If particular words are to be emphasized, Parkdale needs to be most prominent, followed by Community Development Group must be included but does not need to be emphasized.

We Absolutely Must Have

The logo must contain our proper name: Parkdale Community Development Group. Were re-branding with this name, so no constraints in terms of colours, existing logo, etc.

Materials

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