• Award$200
  • Entries20
  • Creatives8

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Background

Industry

Community & Non-Profit

About Your Company

We are the Newark Downtown District, an organization dedicated to the revitalization of downtown Newark, New Jersey. Our constituents are those people who live, labor and leisure in Downtown Newark.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Signage

  • Outdoor

Preferred Logo Style
  • Image + Text

Preferred Fonts
  • Script

  • Sans-serif

  • Mono

Colors to Explore

Green

Logo Text

Moonlight at Mulberry

Top 3 Things

Elegance, growth, urban living

Vision

This is for a gala to raise funds for a new park in an urban city. This gala will be upscale but also fun and inclusive, in keeping with the community here. We want allusions to moonlight and "green" without being overt. And elegance, without being stuffy. We also don't know if we will do more galas in the future, perhaps raising money for other parks, so we don't want it to be tied too closely to this particular park: Mulberry Commons.

Additional Info

We don't think green needs to be a dominant color, but we would like to try to include it in some way. We would also prefer it to be horizontal, so it can be placed easily along the top of materials.

Materials

Contract
Files

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