Let me tell you about us.

The Concept is a large-scale super chic private members club based in Buenos Aires. It will provide a haunt for those seeking an exclusive environment where they can socialise and relax in comfort as well as interact with like-minded people. It will be a full service high-end social venue that will lead the way globally in the private members club space.

The club will be multi-pronged in the services that it will deliver; providing both formal and relaxed dining spaces, two bars, boutique hotel rooms, treatment rooms, state-of-the-art gym facilities, a sitting room / library, private dining room, state-of-the-art conferencing facilities and a private art house cinema. The main feature of the club will be the roof deck complete with swimming pool, lockers, shower / change facilities and restaurant.

Values

Integrity | Discretion | Service | Culture | Style | Luxury

Here is what we need:

We are looking for a logo. This logo will need to be used in all types of print and digital media as well as being embroidered on linens.

Our target audience is:

The target audience will range in their age, gender and origin, but will have a common interest in fashion, theatre, cinema, music and socializing. These are not stodgy old men...they are thought leaders and consumers of quality experiences. The cornerstone of the guest experience at the Palermo Rooms is built on one simple principle; treat the member with the thoughtfulness of a lifelong friend and the professionalism of a butler. The member should feel at all times that they are receiving the highest level of service anywhere in the world, in a relaxed environment that gives the feeling of being an extension of their own home. It is critical that every person that works at the Palermo Rooms not only understands this principle, but also strives to live it every moment they are at work. Whether it is the concierge, the wait staff, the cooks, or the cleaning staff, every individual employee will be trained to understand the needs of the members and be prepared to take ownership of each request.

We like these designs:

See attached images...these are not necessarily logo designs that we like, but some interiors will help set the stage for the design of the club and others are to evoke the feeling that we want from the design.

Our design absolutely must have:

The logo design must have a feeling of having been established for hundreds of years, but also have a hint of modern relevancy.

Things we dont like or don't need for this project or other things to avoid using, doing, seeing, etc.

There should be nothing that feels quirky, fun, modern, contemporary or flashy. We dont want bright colours or flashy images.