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Business Info

Business Name

Padlock Patrol

What do you do?

Provide security guard training and other safety training. Job postings for security guards. Advertisement for and reveiws of security guard companies and products. News and articles about trends in the security guard industry. May eventually be an actual security guard company.

What is the exact name you would like in your logo?

"Padlock Patrol" Include tag line of "the future of safety and security" Can use any capitlization and punctuation style. Can include ".com" in the logo. Can use a "&" for "and" in the tagline.

Target Audience

What is your industry?

Community safety and security, not covert ops, secret service, or airport security.

Describe the target audience for your logo

Mostly males between 18 and 50. Although many women are becoming guards because of the flexible work hours. All sorts of people from college students, the unemployed, those needing 2nd jobs, ex-military and retirees become guards.

What are the top 3 things you would like to communicate through your logo?

Professional. Industry Leader. Trusted. Respected. Protecting the Community.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Open to anything. Can't look too much like a police or military logo from a distance. Impersonating a police officer is a crime. On the other hand, people should associate it with safety and security. If using a padlock in the logo, make sure it doesn't look like a locksmith company logo. You don't have to put a padlock in the logo.

What colors do you want to see in your logo?

I don't know.

What colors do you NOT want to see in your logo?

No pastels.

Where will your logo be used (print, website, etc.)?

Website, print, clothing. Possibly on vehicles.

Do you have other info or links you want to share?

Most logos for security companies are pretty much the same and not that good. Their websites are generally worse! Almost every short, easy-to-spell/say domain name related to security is taken. Hence, Padlock Patrol. It's not the best name, but it is short and easy to remember.

Materials

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