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Business Info

Business Name

Our legal name is Key Marketing and legally must appear in all our ads so it must be part of the logo. We're commonly knows as The Key.

What is the exact name you would like in your logo?

"Key Marketing" as well as our domain "TheKey.com" so anyone who sees our logo can find us.

Target Audience

What is your industry?

Real Estate Project Marketing. We sell lots of condos.

Describe the target audience for your logo

Our main target audience is developers. The logo has to look clean and nice enough that a developer WANTS to put it on their print ads, brochures, etc.

The secondary market is the home buying public.

What are the top 3 things you would like to communicate through your logo?

Professional
Confidence
Progressive

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Either text or text and image.

Check out our current logo and more info about our company at www.thekey.com. Don't hate it.

Love everything Apple

What colors do you want to see in your logo?

cyan

What colors do you NOT want to see in your logo?

bright green

Where will your logo be used (print, website, etc.)?

Challenge is It has to be readable and look good when it appears small (1cm) in newspaper ads. Also appears on cards, brochures, windows, cars, etc.

We also have other sub brands that will need their own variations of the logo so it has to work for that. They include Key Rental, Key Customer Care, Key Chatter, Key PR, etc

Do you have other info or links you want to share?

Our site: www.thekey.com. The problems with our current logo are that some developers don't like it, it's a little to "graffiti street", its doesn't have our company name.

I'm thinking something that looks like a crest or a stamp of approval might be good but don't want to see everyone designing just a bunch of crests. A creative adaptation of that idea would be better.

Materials

Contract
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