LET ME TELL YOU ABOUT US:
Origin Authentic is a seller of natural, herbal, health foods imported from all over the world. As the name suggests, our branding focuses on the authenticity of our health foods. For example, Goji Berries from the mountains of Tibet, or dried fruit from southern Asia. As such, we are NOT similar to health foods such as Vitamin Water, nor are we a 'new age holistic' brand. Rather, we want to create something that represents legitimacy and international culture.
HERE IS WHAT WE NEED:
We need a logo to be used for both Web and Print purposes. We are open to all colors and typefaces and want to see what kind of creativity you come up with. We're okay with either a square format logo or a elongated logo. If it is just a typographic logo, please add some creative graphic element to it. We would probably prefer a graphical logo to accompany the typography.
OUR TARGET AUDIENCE IS:
Consumers of health foods.
Sophisticated 30-60 year olds.
WE LIKE THESE EXAMPLES:
Here are some ideas we thought up with examples. Of course we're VERY open to new ideas so please don't feel restricted by these ones:
#1 Crest Concept:
Simple and elegant
Use the concept of fruit and vines and organic imagery, rather than lion
#2 Seal Concept:
Ensure that words are easily legible even though they will be positioned circular.
Perhaps have the words in a ribbon beneath the seal, like this:
#3 Seal like imagery with contemporary twist
Middle imagery contains symbolism that is reminiscent of a seal or crest but unbounded by either
Typeface is authoritative but also contemporary.
#4 Leverage the OA initial
Add a more organic and biological touch to the OA intials like how this example merges the initials into the shape of an animal:
#5 Powerful Silhouette Imagery
Strong Silhouette Symbol for an item that represents the Origin Authentic Product (pair of fruits? leaf? tree/)
Again, with a more flowing, organic feel to it.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The name: "Origin Authentic"
Color of some sort.
A graphical element of some sort (even if it's a part of the text) - we just don't want the logo to be the words "Origin Authentic" in Trajan Pro and that's it.
No Files Added