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LET ME TELL YOU ABOUT US:

This logo is for a newly formed organic food manufacturer. The company's primary raw material will be quinoa - the beloved superfood of South America. The organic food company will base most of its foods around quinoa because the grain is superior in nutritional value to other grains. More importantly quinoa is gluten free and appeals to the consumer that is lactose intolerant, gluten intolerant, or that suffers from celiac, and food allergies. Virtually anyone can digest quinoa unlike soy and diary.

HERE IS WHAT WE NEED:

We are looking for a company logo that will be used on business cards, web sites, all product packaging, etc. This logo should encompass an organic, fair-trade, clean, and earthy natural feeling. The logo must be appealingto both children and adults and all ethnicities and cultures.

The Company is also establishing a non-profit organization, like Newman's Own, to reinvest profits. Hence, the organization will be at the forefront of social conscious practices. It is important for the designer to know that the food products (milk, creamer, salad dressings, veggie burgers, pizza) are made from quinoa. Quinoa is primarily grown in the Andes region of South America and it is a grain-like crop.

OUR TARGET AUDIENCE IS:

- Lactose, Gluten, Allergen free consumers

- Fair trade, Organic community

- Premium health conscious customers (Whole Foods, Trader Joes, etc.)

WE LIKE THESE DESIGNS:

- Wild Harvest Organics (milk) - fresh colors, good

- Veev - smooth; crisp, simple design

- Gu (UK) - simple

- Muscatine Foods - simple

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Nothing scary or rough. Our foods will focus of people with food allergies and digestion issues so soft colors designs, etc is important (like Dean's "Silk" or Almond "Breeze", or Rice "Dream"

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