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LET ME TELL YOU ABOUT US:

Open Preferences is a new start up that allows users to manage their preferences and share them with any websites they would like. Currently users have to enter their preference information like ratings for movies, TV shows, music, books repetitively for every website they go to. Open Preferences aims to solve this problem by centralizing this information to the user.

HERE IS WHAT WE NEED:

Logo that can be used mainly for web (but may be used for print in the future). .eps file will be needed. Logo should include the words "Open Preferences" and an icon that can be used when space is limited. The icon is as important as the logo.

The following information does not need to be used, but is some abstract thoughts that may help in your thinking:

Open Preference is the idea of a Personal Preference Cloud or the idea of one user that has all of their information flying around them. So think of PigPen from the Peanuts comic series. The dust cloud that surrounds Pig Pen is like the users preferences. Images of clouds, hub and spokes, snow flakes, a solar system, a spider web, all follow this concept of a central point with things coming out from it. Again, THIS DOES NOT NEED TO BE FOLLOWED. This is just one example of abstracting the essence of the solution.

OUR TARGET AUDIENCE IS:

Target audience is people who love to rate movies, TV shows, books and music. The logo should be gender neutral. The user should see the company as trustworthy, on the user's side and innovative.

WE LIKE THESE DESIGNS:

Style should be Web 2.0 or Web 3.0 style. No preference on color.

These logos would fit the style.

http://technorati.com

http://www.inbox.com

http://www.newsgator.com

http://openid.net

http://www.linkedin.com

The RSS icon is a great example of an icon.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We must have the words "Open Preferences" and some type of icon. The icon is as important as the logo. There needs to be some logic to shape of the icon in relation to the Open Preferences concept.

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