LET ME TELL YOU ABOUT US:
DirectFromYourCheck.com is a new employee benefit that lets employees finance awesome consumer products like computers, game systems, jewelry, digital cameras, etc. with NO CREDIT CHECK at a lower cost then using a credit card or other traditional credit alternatives. We sum up our service pretty simply. Your job is your credit.
The way it works is dead simple. You will go to our website pick out what you want and then sign up (or you can call one of our great reps who can get you set up over the phone). The customer signs some paperwork and then every paycheck your payment is automatically deducted from your paycheck just like 401K payments or life insurance. That's why we call it Direct From Your Check. The best part is they get whatever they are buying right away. Its shipped right to their front door.
We also need a designed to do our website so you submit some great stuff we will definitely want to chat with you about that project too!!!!
HERE IS WHAT WE NEED:
We need a logo that can be used online and in print. It needs to be versatile enough that it can work in a variety of formats and backgrounds. We will also need it in all the various technical formats like jpg, eps, etc.
We love CrowdSpring. HOWEVER, we are a little concerned because most of the brands that use it are technology oriented and are more corporate brands. Although we do sell consumer electronics, we are not a straight tech company. We are a consumer company that helps people get what they want with at a much lower total cost ownership once you factor in financing costs. Therefore, we want logo submissions that reflact our business and target customer which is a consumer and not a business.
The logo should be:
We typically like logos with great marks. However, the name of our company is pretty text heavy so it might make more sense to use the words as part of the logo. Also, since most of our enrollment takes place online, we probably want .com in the name.
OUR TARGET AUDIENCE IS:
Because our service/financing is an employee benefit, only employees of companies that have enrolled in our program are eligible. They are nationwide. They have incomes that range from $18,000 to $50,000 per year. They have varying degrees of education. Their biggest concern is getting a "great deal" and not being "ripped off".
We want them to see our logo and think wow this is AWESOME. I had no idea there was such a better way to finance these purchases. I hate that I have wasted so much money with credit cards, rent to own, in store financing, etc.
We also want them to think this is super easy. It takes just a few minutes to pick out what they want (btw, its all top of the line brands so its just like the stuff you would be getting at Circuit City or Best Buy) and then its shipped right to their front door.
The big goal is for people who hear about us to think "I have to check these guys out"
WE LIKE THESE DESIGNS:
MailChimp.com (less the logo and more the visual voice for the website, colors are a little muted)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No orange or red please. The logo will be the foundation of our visual voice so it is really important that is great off the start. That's why only folks that are submitting GREAT work should apply.
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