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LET ME TELL YOU ABOUT US:

Our company is launching a new e-commerce website under the domain name www.autozoodle.com. AutoZoodle is best described as a website that provides products and solutions related to people who use their vehicles as mobile offices. Though we will be expanding the product offerings over time to include a variety of accessories and parts for cars, trucks, vans, SUV's, big rigs and motorhomes.

HERE IS WHAT WE NEED:

We need a logo to help us brand this new website. We will use the logo on all forms of communication with our customers and website visitors, including the website header, email advertising, invoices, print ads, and pretty well anyplace that we can think to use it in an effort to build the brand.

OUR TARGET AUDIENCE IS:

Our core demographic audience is male, 25-55 yrs of age, employed in a professional white collar profession, or trades people.

Our typical customers have to spend many hours on the road in their vehicles. In general, our typical customer sees their vehicle as a way and means to perform their daily tasks. They do not romanticize about their vehicle. If anything, bling is a turnoff.

What our experience tells us is that our typical customer wants products that serve a function that will enhance their comfort, productivity, and function of their mobile office environments. Or customers also tend to be more tech savvy. So a modern touch to the logo will be appreciated.

Our logo should reflect this reality. Simplicity, function, non-abstract, modern. These are the buzz words to keep in mind when designing for this project.

WE LIKE THESE EXAMPLES:

Amazon.com logo

We are very open minded to ideas that fall into the ideas presented in the paragraphs about who our audience is. If anything, I tend to like logos that have the design integrated into the text.

Abstracts, swirls, or designs elements that do not reflect the "automotive/vehicle" focus of this project will struggle to garner attention from us.

But again, we are open to your ideas.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Our name Auto Zoodle. What I am not 100 sure of is whether to have it as 2 words (Auto Zoodle), 1 word (AutoZoodle), with or without the ".com"

That's where you come in...Show us what you've got for ideas.

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