• Award$550
  • Entries414
  • Creatives94



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Business Info

Business Name


What do you do?

first truly online broker/dealer in Mexico

Target Audience

What is your industry?

financial services

Describe your audience

our clients are the X and Y generation with little experience investing in securities, given the lack of alternatives in the local market. they are young, wired, and need to lose their fear about investing, understanding they have the power to control their financial destiny with a simple and fun approach. they are also a talented and internet savvy bunch, open to learning and sharing experiences

What are the top 3 things you would like to communicate to your audience?

1. A unique online experience
2. Our audience is the best architect of its own financial future
3. Our audience can define its financial future in a smart, cool, and fun way

Style and Concept

What styles do you like?

minimalist, modern, solid
smart, self-driven
youthful, cool

What colors do you like or hate?

bright colors, but with formality
appeal to tastes of a Latin American audience
serious but cool at the same time

Any other additional info? (optional)

kuspit comes from "cuspis" a word in Latin meaning summit, peak, apex, pinnacle



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