LET ME TELL YOU ABOUT US:
One Source Retail (OSR) is a manufacturer and provider of store interiors for a wide range of retail outlets. OSR specializes in the Franchise Industry and is the single-source solution for Franchisors. We simplify the store build-out process with everything the Franchisee needs to complete their store - all from one supplier - all on one truck. OSR provides everything from fixtures (cabinets, cash wrap, shelving, etc) to lighting, flooring, furniture and signage; whatever the store requires from a single source.
OSR's clients include Max Muscle Sports Nutrition, Sunset Tan, Three Dog Bakery, and Splish Salon, among others.
HERE IS WHAT WE NEED:
OSR would like to develop a logo/seal that communicates its commitment to green building techniques.
Green building techniques conserve natural resources by minimizing the use of virgin raw materials and minimizing the amount of toxic resins and volatile organic compounds (VOCs) traditionally emitted by laminates, flooring and wall coverings. One Source Retail is committed to environmentally friendly construction practices and would like to be able to communicate this to clients and potential clients.
In addition, OSR's cabinets/fixtures are made in the USA by US workers, which is becoming increasingly important to the company's client base as they make decisions about sourcing their store fixtures.
The seal will be used on the website, in powerpoint presentations to potential customers, and also printed on stickers affixed to any/all fixtures that are made of recycled materials.
OUR TARGET AUDIENCE IS:
Customer is typically the construction services manager/director for a large franchise company OR the founder/owner of a smaller start-up company that is expanding its business via franchising.
Through the use of this seal, we want them to think that OSR is a progressive company that understands the importance of green building practices and that is proud to manufacture in the USA.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
OSR logo + some communication of green + some communication of Proudly Made in the USA
OSR logo color can be changed to green if this helps in communication, and/or can be modified to give it a green or earth-friendly feel.
Green and USA "tagline": open to suggestions. Thoughts:
This fixture proudly made in the USA of recycled materials
OSR supports environmental building practices and hires US workers
OSR...American Workers. Environmentally-Friendly Fixtures.
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