LET ME TELL YOU ABOUT US:
We're on online sports news aggregation service, providing headlines for fans in an easy to access page.
HERE IS WHAT WE NEED:
Text in logo: One Click Sports Now
'One Click' should be the primary text, with the 'Sports Now' being secondary.
1. We need a stand-alone icon
2. a logo with name of company and icon worked in together
3. Abbreviation (OCSN) and icon together
4. and a color palette.
The icon should represent 'One click' and...
-- work into the main logo, with full text...
-- work by itself
-- work with abbreviation, OCSN
Here are things to think about when designing logo/icon: Sports, immediacy, instant gratification, fans (fanatic), passionate, pulling sources into one place, consolidation,
As best is possible, the color scheme should not closely resemble that of a major (well-known) sports (pro or college) team. Use of grey-scale, 1 or 2 colors might be best.
One Click: aims at the ease and convenience of our site, pulling a bunch of sources into one place, consolidating,
Sports Now: aims at the immediacy of sports news on our site
Needs to be able to work on the web, print, banner and tee shirt.
OUR TARGET AUDIENCE IS:
Sports fans. Mainly men, ages 25-45.
WE LIKE THESE DESIGNS:
We like the look of most of these, especially look of the 'Autobahn' logo here: http://www.logoorange.com/images/logo-de...
These logos have the representation of things coming into one place, which represents our 'One click' idea:
We like the energy/excitement that comes from a logo like this: http://redzonetv.nfl.com/?campaign=redzo...
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Don't want logos like these: http://fanspot.com/
Don't want grunge look.
Don't want newspaper look.
Don't want stock-looking images/illustrations.
Don't want silhouette's of fans/crowds...(ie http://www.fanbase.com/)
No use of numerical numbers.
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