• Award$200
  • Entries35
  • Creatives19

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Business Info

Business Name

Margate City Public Library in collaboration with Margate City Public Schools

What do you do?

At the library we lend books, movies, magazines, and provide access to computers and premium online content to people of all ages. We also provide enriching programs where our community can learn about everything from fine art, to the police force, to gardening. Our city schools provide an excellent education to prepare kids for High School.
Under the One Card = One Community Project, we are merging our municipal library catalog with our public schools catalog so that the children in town can access all the library books from school or from the Public Library after school. The schools will guarantee the distribution of a unified library card to all the children in town. We are also sharing web resources, eBooks, and other online tools.

What is the exact name you would like in your logo?

One Card = One Community

Target Audience

What is your industry?

Municipal Public Library; Public Education.

Describe the target audience for your logo

Our target audience includes children (pre-k-8), parents, teachers, & citizens.
Our library serves Margate, New Jersey, a peaceful seashore town of 8000 people. We have miles of white sand beaches perfect for swimming and surfing. The flat island makes for good biking. The town has many quaint shops and restaurants. Our towns most famous resident is Lucy the Margate Elephant, a 6 story elephant shaped building. There is a strong sense of community with frequent street fairs and beach parties.
Our award winning public library is on the beach, and people come from all over the county to take advantage of our up-to-date collections, huge foreign film library, computer lab, excellent service, and 24-hour Wi-Fi. We also feature great summer programming on everything from gardening to digital photography.

What are the top 3 things you would like to communicate through your logo?

1) We are a unified learning community.
2) We offer access to books and information
3) Reading is great!

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and Image. Something graphically compelling for children and adults that marries community with technology and learning.

What colors do you want to see in your logo?

We are a beach community, so the colors of the sea and sky often feature prominently. This is only stated as a potential starting point. We are open to creative color combinations. City colors are green and white.

What colors do you NOT want to see in your logo?

Weak or pastel colors. Wed prefer a vibrant image over a washed out one. Black and strong gray are not preferred.

Where will your logo be used (print, website, etc.)?

We either need several versions or a logo that is tremendously scalable. We will use the logo in the following formats:
Library cards (2 x 3) (primary use)
Website
Online catalog
Printed publications
Large banners

Do you have other info or links you want to share?

You can check out our website at MargateLibrary.org

Our kids page might give ideas. http://margatelibrary.org/index.php/chil...

The site for Lucy theMargate Elephant-- Lucy the Margate Elephant. (Please note that we are not necessarily looking for an image with an elephant, and that images of and the name "Lucy the Elephant" may cause copyright problems.)

The Margate schools also have a website: http://www.margateschools.org/

Our city website- http://www.margate-nj.com/

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