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Creative Brief

Who are you?

I am a Builder, Developer, Architect, Aviator and Banker. I am a major stockholder and director of Old Florida National Bank, A Nationaly chartered bank operating with branches in Central Florida

What do you need?

We are considering options for a new logo, the existing logo down plays the word Old & Bank and up plays Florida National

Going forward the overall name will not change, but we would like to up-play the words Old Florida i.e. when the questions is asked Who do you bank with ?? the response is Old Florida

Being we are Central Florida based we would like to keep some reference in the logo to the citrus & leaf, which is synonymous to Central Florida

We are open to a more contemporary presentation, but personally I need help in how to present the word Old in a contemporary presentation, which to me seems contradictory..

Who Is Your Audience?

Current and Potential Banking Customers

Requirements

We Like These Examples

We have seen no samples to date that I like

We Absolutely Must Have

See What We Need Above..

Materials

Contract
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