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LET ME TELL YOU ABOUT US:

We are launching an old fashioned newsletter, called the 'Barber Post', and a complimentary website, mybarber.com (a comprehensive men's hair / barbershop search and industry support site). There are nearly 60,000 barbershops in America and the industry has a fascinating and varied history. Part of the website and newsletter will be dedicated to extolling the importance of barbershop history and the barbershop experience, defending it from unisex salon encroachment.

HERE IS WHAT WE NEED:

We are looking for a crest or other creative old fashioned logo to be placed primarily in the "Barber Post" newsletter masthead (please see "logoAa" attached). The masthead logo will also need to have the versatility to be additionally incorporated into our website (mybarber.com) and our other literature (please see full list below). By inserting/incorporating the logo across the newsletter, website and other literature we hope to provide an element of brand continuity.

We need you to provide us with the logo/crest individually and to show how it will incorporate into the masthead (see attachment provided) and the website (also in attachments). The Barber Poles currently in the "Barber Post" masthead can be removed if necessary and even the type can be changed if you think it can be improved upon.

In this task we will value creativity and graphic strength very highly.

Barbershops yield many nostalgic associations, which we hope you will draw on in your design (e.g. surgeons tools, wisps of hair, scissors, straight razor, shaving brush, barber pole, stripes, checks, etc). We hope to solicit Interesting, clever and fresh designs or beautiful old fashioned designs.

The Masthead logo/crest should incorporate our motto "LONG LIVE THE BARBERSHOP" and, in an ideal world, would also less prominently incorporate the names of our two entities: "mybarber.com" and "Barber Post".

Our entire branding is built upon a turn of the century (Victorian) atheistic with the occasional 1920-1950's twist.

The crest/logo/masthead will hopefully achieve some branding continuity when we apply it across:

1) The Barber Post newsletter masthead.

2) MyBarber.com

3) The static window sticker for award winning barbershops.

4) The certificate for shops to give for children's first haircut.

5) Our stationary and presentation materials.

6) Our Advertiser media kits.

OUR TARGET AUDIENCE IS:

We would like our largely male audience to see us as a bastion of tradition, nearly synonymous with the traditional American barbershop experience (although, with a modern edge).

WE LIKE THESE DESIGNS:

We have been looking at old newspaper headers, old stock certificates, minimalist imprints on old linen book covers, old book plates, calling cards, family crests, silhouettes, product labels etc.

Please visit ALL the following links and view the following sources (please pay particular attention to Jonathan Gray's graphic design and the old newspaper mastheads linked):

http://www.smalltownpapers.com/newspaper...

http://rockofeye.net/artists/gray318

http://profile.ak.fbcdn.net/object2/1644...

http://www.lva.virginia.gov/exhibits/mas...

http://www.libraryhistorybuff.com/bookpl...

http://www.documentsanddesigns.com/recep...

http://www.med.yale.edu/library/historic...

http://rockofeye.net/artists/si-scott

http://rockofeye.net/artists/karl-maier

http://rockofeye.net/artists/aesthetic-a...

The Hendricks gin label (and their branding) is perhaps a good template.

We also like the design of: E. McKnight Kauffer, Harold Curwen, Abram Games, Edward Bawden, Ashley Havinden, Oliver Simon, Eric Ravilious amoung others.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

"Long live the Barbershop" is our mantra and should only be excluded if you believe it detracts from your design. We envisage this combining a dominant 19th century look with a slight 1920's-1950's edge and modern originality. Originality is highly valued so please don't feel overly constrained by this guidance.

We need you to provide us with the logo/crest on its own and separately show how it will incorporate into the masthead (see attachment provided) and the website homepage (also in attachments).

The Barber Poles currently in the masthead can be removed if necessary and even the typeface can be changed if you think it can be improved upon.

Please feel free to e-mail: Luke@barberpost.com with any specific questions.

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