• Award$450
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  • Creatives62

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LET ME TELL YOU ABOUT US:

Open Land Capital is a private equity partnership dedicated to the preservation of open space and conservation of land in select locations across the United States.

HERE IS WHAT WE NEED:

We need a logo that will be the identity of Open Land Capital. This logo will be the universal identity of our company across numerous forms of media (web, letterhead, prospectus material, etc.). "Open Land Capital" is the name of our company and are the words that should be used by creatives in the development of our identity. Essentially we are a financial group with an intellectually based service / product. Think Times New Roman type classic (or similar). Black and White. Very simple, very clean, very high end.... with a subtle environmental twist.

OUR TARGET AUDIENCE IS:

High net worth individuals, land trusts, charitable organizations.

WE LIKE THESE DESIGNS:

conservationfinanceforum.org

We think it is a good example of what we mean by "high end with and environmental twist".... although we think it is slightly too simple.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We have attached a jpeg of an owl. We like the idea of having a very understated, solid, black silhouette of an owl directly to the right of our logo (or above). The file is attached and we know it is hard to see... but seriously that is as basic as we want. Granted the version we have attached is bad.. but that is why you all are about to elevate our look!

We do not want to see the owl incorporated into the letters (i.e. the "O" of Open Land Capital being one of the owl's eyes).

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