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Creative Brief

Who are you?

I am a 63 year old who is setting up a website and blog whose intent is to write and collect and share info about getting older in a mostly humorous but also thoughtful way. I expect to include helpful links, original writings, musing, thoughts, quotations about getting older, odd words and odd characters. I expect to include a section on books, book reviews and authors.
Right now it is set up as www.oddduckaging.wordpress.com but I plan to change it to www.oddduckaging.com (no wordpress) because my aim is to be as much a website as a blog.

What do you need?

I need a heading/logo for the top of the page that would include an odd duck (that can stand on its own as a logo)perhaps with a couple "normal" ducks with it. I prefer really simplified images. I'd imagine my odd duck perhaps being pink or lime green, with accoutrements of aging such as glasses, cane, silly hat( NOT red since I don't want to be confused with the red hat group.).
I kind of like the idea of this web heading ( http://for-the-love-of-books.blogspot.co... ) with the ducks obviously taking more space that the books and I would like "Odd Duck Aging" in a funky but easy to read font to the right as this one has it. Below either the "Odd Duck Aging" or below the entire heading in smaller print: "Be who you are and say what you feel because those who mind don't matter and those that matter don't mind." Dr. Seuss

Who Is Your Audience?

I expect and will market to an audience of seniors. It will be an alternative to senior sites that are more serious such as AARP. It will build on the idea that "growing old is not for sissies. (Paul Newman) It will encourage and share ways to have fun and a keeping a sense of humor as one ages as well as some thoughtful musings, photos, quotes, etc.


We Like These Examples

The best I could do to find a heading and logo was the following photo. If I were able I'd paint one of the ducks pink or lime green and add a silly hat, cane and granny glasses. I'd make it to be more of a line or humorous or semi-cartoonish drawing than a photo and the "odd" duck would need to be able to stand alone for some logo use. This photo was the best I could find after looking at tons of ducks to give a general idea of an odd duck among others after the "odd" additions (color, glasses, etc. ) to one of the ducks. http://www.betterphoto.com/uploads/proce...
Also a general format on this site might help. http://for-the-love-of-books.blogspot.co...

We Absolutely Must Have

Odd Duck Aging

Colors:cheerful, basic, but not too bold
or Black and white with just the odd duck in lime green or pink and maybe the lettering in color.



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