LET ME TELL YOU ABOUT US:
We do :: Web Design Search Engine Advertising Social Media Strategies Inhouse database/efficiency software
We pride our company on the people. We are young, dynamic and innovative. Our biggest strength is our entrepreneurial thinking. We are a little cheeky in nature and are not yes men. When people come to us they are getting more than a factory job, they are getting told what they should be doing and the getting it delivered professionally and perfectly every time. Our digital solutions make our customers more money.
HERE IS WHAT WE NEED:
We need a new corporate identity. I.e. new logo. Final delivery will need to include a colour palette, fonts, iterations of logo for web and print as well as on light and dark backgrounds (unless there is a brilliant logo that only works on one or the other, in which case, fine!).
The idea behind the name and many of the prospective marketing campaigns is the idea of nudging people in the right direction or nudging people digital etc etc. A friendly, cheeky, but serious nudge.
It would be nice to be able to remove the digital from the logo and still have an appealing logo (I.e. just the Nudge)
OUR TARGET AUDIENCE IS:
Businesses small, medium and large. We are not looking at one man bands, generally. Our minimum order is 5,000 and clients have ranged from accountants to FedEx. Our target audience is looking for expertise and sees the web as something they should be using, not just be present on. Our target audience is more impressed by ideas and energy than Armani suits and power-ties.
WE LIKE THESE DESIGNS:
Digital Mood Board:
http://www.webdesignerdepot.com/ - feel of fun and energy, warm colours
http://www.w1searchengineoptimisation.co... - Too clinical but feels friendly
http://thenoodlebox.net/ - Not so much the logo, but the feel is current
http://www.carbonmade.com/ - Hate the logo, like the feel
http://www.ungarbage.com/ - Feels like the site is actually there to provoke a reaction, not just be there
http://www.graphicbar.com/ - super cool 3D loveliness
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Orange. (OK, it doesnt have to, but for some reason that sprung to mind!)
Must have the ability to be used on web/stationary/business cards/etc
Things We Don't Like :
Nothing too serious. Nothing that says too fun i.e. would scare the living daylights out of the public sector.
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