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Business Info

Business Name

Novu

What do you do?

Loyalty, marketing and engagement firm, with special focus on health and wellness space

What is the exact name you would like in your logo?

Novu

Target Audience

What is your industry?

Diversified, but the original focus will be on health and wellness

Describe the target audience for your logo

The people we will sell our product to are different than the people who will use our products. Our buyers are professional, upper income business people. The people who will use our products are from all demographic groups: senior citizens, middle class professionals, young professionals, etc.

What are the top 3 things you would like to communicate through your logo?

1. It is possible to change with our help
2. We are there for them
3. We have a holistic solution

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text with a potential image. Unique iconography, unique font (or custom); Energy and Emotion

What colors do you want to see in your logo?

Very open to color, but given the focus on engagement, loyalty, rewards, and the initial focus on health and wellness, the colors should speak to fun, inspiration, positive.

What colors do you NOT want to see in your logo?

Pink

Where will your logo be used (print, website, etc.)?

Biz Cards, letterhead, envelopes,

Do you have other info or links you want to share?

No

Materials

Contract
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