LET ME TELL YOU ABOUT US:
We've developed a novel drive-through food and retail concept that will compete with convenience and grocery stores but also appeal to a new customer segment. The brand will convey convenience, quality and freshness along with a positive customer experience. Its stores will offer a distinctive product mix, including things like locally prepared meals and baked goods, fresh and packaged produce, beer and wine, lottery tickets, personal care products, bottled beverages and water, etc.. With our new name and logo, we will also consider private-labeling a product or line of products to help develop local followings of our stores.
The site and building designs will integrate key factors of success for the concept operational efficiency, customer satisfaction and strong branding. The stores will be aesthetically-pleasing and incorporate elements of technology throughout. We will offer a mobile and internet-based ordering platform as well as large flat panel displays for the menu of items and advertising/promotions at the drive-through. The layout will include two-drive through lanes, each with one ordering and payment window.
Our concept will be highly differentiated among its competition due to its format, brand positioning and product mix. Although the Company will compete with higher-end convenience stores and major grocers (especially those providing fresh, healthy products), there are no competitors offering a similar concept that is fresh, high-quality products in an ultra-convenient, appealing and customer-friendly format. In the long-run we hope to develop the concept into a regional or national franchise.
HERE IS WHAT WE NEED:
We need a great name and logo for our concept. Something catchy to reinforce our brand message and appeal to our target market.
OUR TARGET AUDIENCE IS:
The brand will target customers such as parents with young children, local professionals and healthy-minded adults, as well as the typical convenience store visitor. This strategy does not rely on stealing market share solely from existing convenience stores; rather it represents a new market segment that also includes people who may not go to a typical convenience store and people that would prefer a more convenient alternative to their major grocer.
We want our customers to feel good about going to our stores and to associate our brand with quality, convenience and a positive, friendly experience. We want them to feel safe and be confident in our service and products.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We want something that's catchy and easy to say and recognize. Nothing cliche. We like creative, clever and simple ideas.
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