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Creative Brief
Who are you?
The AGICOA Alliance (www.agicoa.org) is a unique partnership that enables the efficient international collection and distribution of royalties for the retransmission on TV of audiovisual works. We are collecting societies.
What do you need?
AGICOA and 5 of its Nordic Parnters will be part of the Nordic Film Prize* (master class to film producers + cocktails/networking), we need to combine the logo of our 5 sister companies (see attached jpg/gif logos: AGICOA NORGE, CAB, FRF, SIK, TUOTOS - eps logo will be sent to the best project) under the AGICOA umbrella; using each of their 5 logos and ours.
AGICOA logo = the umbrella of the 5 other logos of our Partners at the Nordic Film Prize. The AGICOA logo (without its tagline) should be the dominant one. The 5 other one should be lesser in size and position. In a lower position at the tagline The Rights People should be added with in the Nordic Countries (see attached "overall logo idea" to get an idea of what is meant).
The AGICOA Alliance logo will be used in a variety of media collateral (print, web, cinema).
Through our tagline the rights people; we want our audience to get to know us + remember that we are the professional collecting society Alliance they should go to for their copyrights management.
*Nordic Film Prize = promote film and TV productions of high quality in the five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden) = http://www.nordiskfilmogtvfond.com/
Who Is Your Audience?
The target= audiovisual film producers (TV & cinema) + distributors. The logo will also be seen by the public (not our target audience) in cinemas in the 5 Nordic countries*.
*5 Nordic countries (see map + flags attached) =
1. Iceland
2. Sweden
3. Norway
4. Finland
5. Denmark
Requirements
We Like These Examples
None.
We Absolutely Must Have
AGICOA logo (without the tagline THE RIGHTS PEOPLE) = the umbrella of the 5 other logos of our Partners at the Nordic Film Prize. The AGICOA logo should be the dominant one. The 5 other one in alphabetical order - should be lesser in size and position. In a lower position at the tagline The Rights People should be added with in the Nordic Countries (see attached "overall logo idea" to get an idea of what is meant).
Materials
Contract
Files
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