LET ME TELL YOU ABOUT US:
Mecklenburg Open Door is a non-profit community mental health agency that provides service and housing to individiauls in the Charlotte, NC area. We embrace the recovery model, where the focus is on a holistic approach to mental wellness. Our current tagline is 'Changing Minds. Changing Lives.' Please visit www.mecklenburgopendor.org for more information.
HERE IS WHAT WE NEED:
As our agency continues to grow - we are looking to possibly expand regionally, changing our name from Mecklenburg Open Door to Carolinas Open Door. Since our current logo scheme utilizes the 'M' in Mecklenburg we need a re-design to capture this growth utilizing our existing scheme to maintain some of our brand resonance in the community. We'd also like the logo portion to be separate of the name, allowing for more growth (meaning we'd use one universal logo) but perhaps change the name in that region - Carolinas Open Door, Coastal Open Door, etc.
OUR TARGET AUDIENCE IS:
Our audience is individuals with mental wellness challenges, healthcare providers that refer individuals to us, grant and private funders, etc. We want to give a sense of hope and empowerment - moving away from the very white and antiseptic feeling of the traditional 'medical' setting to one of a more comprehensive support system.
WE LIKE THESE EXAMPLES:
http://www.carolinashealthcare.org/ (CHS uses a universal 'tree of life' for all of their providers)
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
We'd like to maintain the color scheme we currently utilize (green and blue). The logo also should print well in grayscale/B&W as we try to minimize costs sometimes and can not print in color.
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