LET ME TELL YOU ABOUT US:
The Human Rights Documentation Unit (HRDU) is the human rights division of the Burmese government in exile: the National Coalition Government of the Union of Burma (NCGUB). The HRDU was formed in 1993 to document the human rights situation confronting the many and varied peoples of Burma, and to defend and promote those internationally recognised human rights that are inherent and inalienable for all persons irrespective of race, colour, creed, ethnicity or religion. The HRDU is responsible for the production of the annual "Burma Human Rights Yearbook", which comprehensively documents the full range of human rights violations perpetrated against the civilian population of Burma. To date, the HRDU has published 14 successive editions of the "Burma Human Rights Yearbook", which collectively comprise approximately 10,000 pages of documentation and represent a comprehensive historical record of the systematic and egregious nature of the human rights abuses committed by the military regime and its allied ceasefire armies spanning the past one and a half decades. Few organizations operating in Burma, or anywhere else in the world for that matter, can boast the longevity or the substantial body of work of the HRDU. The HTML version of the "Burma Human Rights Yearbook 2007" can be seen at: http://www.ncgub.net/BHRY/2007/.
The HRDU also publishes detailed thematic reports which focus on a single or group of related issues. For example, in March 2008, the HRDU published the widely-acclaimed "Bullets in the Alms Bowl: An analysis of the brutal SPDC suppression of the September 2007 Saffron Revolution". Since its publication, "Bullets in the Alms Bowl" has been used as a primary reference in refugee asylum proceedings for those fleeing to Thailand, in addition to being presented as evidence to support the third country resettlement applications of a number of Buddhist monks involved in the Saffron Revolution protests.
On top of our documentation work, HRDU staff members are also actively involved in conducting targeted advocacy to raise awareness of the human rights situation in Burma. Representatives of the HRDU regularly meet with and submit briefing papers to a variety of embassies and foreign affairs departments; international human rights organizations; local, national and international Burma interest and activist groups; trade unions; humanitarian and relief organizations; ethnic and political groups and refugee camp libraries, academics, journalists, and others.
Although the HRDU accomplishes a lot, the fact remains that we are a small non-profit grassroots organization which operates on a very limited pool of human and financial resources. As such, the HRDU is unable to provide as substantial an award for the selected logo design as many of the profitable companies which post to crowdSPRING. However, we believe that this will not serve as a deterrent to prospective designers.
HERE IS WHAT WE NEED:
As odd as it may sound, the HRDU has never had a logo in our 15 years of existence. In the past the HRDU has always used a simple line of text on the front cover of our reports to indicate who the author was. However, over the past couple of years we have come to the growing realisation that there is a need to brand our work. For the past two years, our reports have been featuring a slightly more updated logo, although this is still little more than a couple of lines of text (see attached file).
With the launch of our soon to be released website, we are looking for a new logo which portrays professionalism and credibility. The selected logo will feature on our website and also on all of our publications and letterheads.
OUR TARGET AUDIENCE IS:
As outlined above, HRDU documentation is disseminated to a global audience including the embassies and foreign affairs departments; international human rights organizations; local, national and international Burma interest and activist groups; trade unions; humanitarian and relief organizations; ethnic and political groups and refugee camp libraries, academics, journalists, and others.
WE LIKE THESE DESIGNS:
While many Web 2.0 designs look great, we do not feel that this is right for us. We are looking for more of a classical and elegant look. We really want the logo to communicate credibility and professionalism the two most important things that an organization in our line of work can possess.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The traditional symbol of the Burmese democracy movement is the peacock. The NCGUB also features a peacock in its logo (see attached file). However, the HRDU seeks a logo which will indicate our affiliations with the NCGUB but which will also distinguish us from the broader NCGUB organization. We would like to see the peacock symbol featured in our logo to indicate our position in the pro-democracy movement and also something which will indicate our documentation role. One idea that we quite like is a peacock feather quill pen, reflecting both the pro-democracy movement and our specific role of documentation. While we do like this concept, we do remain open to other ideas.
The primary colour palette which will feature on the HRDU website will be two contrasting shades of blue and a shade of tan. The logo should also utilize these colours (or close approximations of them; see the attached file). While the logo should adhere to our colour palette, it should also be easily recognisable in black and white.
We do not want to see any clich components such as candles, barbed wire, olive branches or doves commonly seen in the logos of other human rights organizations. Nor do we want to see anything that is childish or looks like a cartoon.
No Files Added