LET ME TELL YOU ABOUT US:
For (modest) profit company brings KOKERO Lights to the world's poor.
The founder, Steve Katsaros, of NOKERO lights is a social entrepreneur who recognized the social problem of unsafe and expensive kerosene-based lighting. Steve has used his talents and resources to create, patent, organize, and manage this venture to improves lives through light.
HERE IS WHAT WE NEED:
We need a world-wide acceptable logo / brand that can be used to identify our revolutionary lighting product(s). The logo will be used on business stationary, our website, retailer's websites, packaging and the products. In some cases it will be a simple stamp on the side of a cardboard box, while in other cases (e.g. 4-color packaging and website) it will be full-color. Please keep all designs 'crisp' enough to work in dark color on light substrate (backing, such as cardboard).
OUR TARGET AUDIENCE IS:
Our audience is varied and world-wide. 90% of our end customers are located in remote locations where there is no electricity (e.g. India, Pakistan, Sub-Sahara Africa, etc.). The logo should work within poor communities. However, several Non-Government Organizations such as Unicef, Red Cross, Envirofit, etc. will be purchasing these on behalf of the world's poor. So the logo must appeal to citizens of modernized countries.
WE LIKE THESE EXAMPLES:
Attached are some strong logos in the NGO / Charity space. For example, Unicef, Habitat for Humanity, NGO Network, American Red Cross, etc.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Work in 2-color as well as full 4-color
Not offend in large variety of cultures.
Green Pantone 3405 U is our target color
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