LET ME TELL YOU ABOUT US:
NOK inc. is a company that provides entrepreneurial opportunities to college-age students. We provide resources and structure for our employees to progress and grow their own business. Part of their training and experience is the utilization of a new sales channel. Teams of college age students will be targeting new markets throughout the country to promote the latest and greatest Home Technology Solutions.
HERE IS WHAT WE NEED:
We need a logo that sets us apart from all of the summer sale programs and various "marketing" companies that exist. We want to the logo to be very clean, professional, and recognizable. Our company stands for Integrity, Impact, Ownership, Diligence and Synergy, and our logo should emulate these traits in someway.
The logo will be used on company uniforms, business cards, company correspondence, and most importantly in all our marketing efforts.
OUR TARGET AUDIENCE IS:
We have three target audiences we will need this logo to appeal: First, this logo will be used for internal recruiting. We want to be able to use this logo on hats, t-shirts, and even business polo's. Second, we will be using this logo to approach new business affiliates looking to utilize our marketing and sales efforts. Third, this logo will be a secondary brand (Along with Directv, Verizon, Honeywell Security, etc....) for our employees when they approach customers.
WE LIKE THESE DESIGNS:
We like designs that incorporate sharp and clean lines. The name should be able to be used free standing, but we also like a small symbol or image that represents the company (like the silver mac "apple")
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We are providing real business opportunity for our employees so we want to emphasize the "inc." somewhat in the design. It should not be front and center, but it is important to highlight the entrepreneurial spirit of our company.
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