• Award$200
  • Entries33
  • Creatives13

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Background

Industry

Bar & Nightclub

About Your Company

My Company makes T-Shirts and novelty items for the brand "Weak Sauce" our target customer is a regular drinker that has no fear of drinking strong beer or liquor

Execution

Logo Usage
  • Clothing

Preferred Logo Style
  • Image + Text

  • Image Only

Preferred Fonts
  • No Preference

Colors to Explore

Grey

Designer

Logo Text

No Weak Sauce (or) I'm No Weak Sauce

Top 3 Things

The person wearing the shirt is not afraid to drink a strong drink.
The person wearing the shirt is not afraid of anything
The Person wearing the shirt will also encourage others to not be Weak Sauce

Vision

This logo will be used on a T-shirt, clothing, and other items. We are looking for a Masculine design. It should have an edgy/tough guy feel. This logo needs to look good on apparel, so when worn in a bar/club, it will pop and draw attention.

Our target customer is a young (18-35 yr old) regular drinker that has no fear of drinking strong beer or liquor!

We don't want anything basic like a hot sauce bottle with arms, or any other generic word/image play. We want the design to be unique, masculine, and conveys fearlessness!


Additional Info

I was out with friends one night and a guy offered a large bottle of whiskey for us to chug. Our first reaction was to say no but then one of us said: "don't be weak sauce". Somehow that motivated us to all chug the whiskey. My goal is to recreate that same sentiment as a logo that can be printed on shirts and other items.

Our target audience is ages 18-35 nightlife goers. The "No Weak Sauce" logo should appeal to our core audience with a cool, edgy, and masculine look. And should make people wonder "whoa, who is this guy?" when our customer is seen with this logo on his shirt!

Please check out the attached images as style reference!

Materials

Contract
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