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LET ME TELL YOU ABOUT US:

Nightlife Nation (http://www.nightlifenation.net) is a social nightlife website that promotes the local network of bars, clubs, food places, and events within a city. The mission of the company is to provide an one-in-all website where the members can quickly and easily learn about different events and the venues and promoters can quickly and easily promote their place of business or event on the web to the general public.

The company is starting to create more of "webizine" format that will include artist, club, and promoter spotlights, plenty of video and sound media, and huge giveaways for members apart of the website.

HERE IS WHAT WE NEED:

We need a logo to express clean cut logo that expresses the nightlife from the mission statement. This logo will be used with our new website layout and design coming in 2010. It should be catchy enough that user gets excited about being on the website, but also it should be calm enough that it doesn't distract the user from what they are really on the website to see. IT should also be iconic that even if the lettering doesn't exist with the logo or icon, people will be able to know what company it represents.

The design also should be easy enough to place on a t-shirt design (that we are doing in the future) and the color not have a weird effect on a white or black shirt.

OUR TARGET AUDIENCE IS:

Our target audience is the complete nightlife crowd between the ages of 18-35. The website is currently restricted to the state of South Carolina, but with its growth will soon be available in different states and city across the Southeast of the United States of America.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

We want to have a logo that blends very will with our currently website background (see below), but could go well on a plain colored background. Colors that we are really interested in are red, yellowish-orange, and black, but these colors can be interchangeable based on your logo design. The nightlife has a numerous of icons (stars, martini glass, etc.) You aren't limited to these types, but we would like something like this to be featured as our icon/logo for the website.

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