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Tell us what you need

What is the exact name you would like in your logo?

New York Opera Alliance - NYOA

What is your industry?

What are the top 3 things you would like to communicate through your logo?

The New York Opera Alliance (NYOA) is a consortium of New York not for profit alternative/independent opera companies and producers established to enhance and support the visibility and viability of their organizations, both individually and collectively. NYOAs primary objectives are to increase the publics awareness of constituent organizations in the five boroughs of New York City, and to share ideas and resources among member companies/organizations.

NYOAs Core Values are:
- Awareness
- Communication
- Community
- Connection

The Core Brand Message is: New York Opera Alliance represents the abundance and diversity of opera in the five boroughs of New York City.

What logo styles do you like (image + text, image only, text only, etc.)

We would like the logo to include the acronym (NYOA) as well as the fully spelled out name of the organization (New York Opera Alliance). In addition, it is most likely that we will lean towards something with imagery that helps give people a better sense of what NYOA is, and what our core values are as an organization.

The logo should be definitely be artistic - nothing stolid or boring.

We are completely open in regards to color, but VIBRANCY is one of NYOA's brand personality traits - so it is unlikely that we will be attracted to anything with dull / flat color schemes.

Brand personality traits related to visual identity include: Friendly, Accessible, Entertaining, Evangelical (non-religious In the sense of spreading the word), Feisty, Exciting. We also want to AVOID anything stereotypically "opera" (ie. fat ladies with viking horns etc.)

Please see attached creative brief for more information.

Do you have any other info or links you want to share?

Please see the attached creative brief.



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