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LET ME TELL YOU ABOUT US:

Hi, We are CLSi. We are in the business of architectural illumination. We

are specialists in the art and science of illumination of spaces people

live and work in. Currently our agency represents over 38 premier

manufacturers of lighting fixtures. We are experts on all of our

manufacturers' products, and by working with our clients, our

manufacturers sell more product, and we receive a commission on those

sales. We pride ourselves on our professionalism and service and look to

bring added value to our clients, whether they be lighting designers,

architects, engineers, municipal agencies, contractors, distributors or

end users.

HERE IS WHAT WE NEED:

We need a new logo. We need to come up with a tagline, so your thoughts

might inspire us. We are thinking of "Illuminating New York's

Architecture". We want to be known as knowledgeable, friendly

(approachable), and providing great service. If you recommend a tagline,

that's great too. So the logo should read as: CLSI. Or it could be CLSi.

Or, it could even be clsi.

OUR TARGET AUDIENCE IS:

Our audience includes lighting designers, architects, engineers, municipal

agencies, contractors, distributors and end users. As professionals in the

area of lighting, they know that unlike ink on paper, lighting is an

"additive" color space. The more you add, the lighter it gets. Just a

thought here.

WE LIKE THESE EXAMPLES:

Light bulbs are NOT ACCEPTABLE. They are the wrong market. Often, our logo

is placed on a label on the lighting boxes and the sales catalogs of our

manufacturers. Imagine a label seen from 10 feet away... it should be

clearly readable and recognizable (over time).

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Think like a lighting designer. The illumination that a bulb throws off is

totally cool. If the letters CLSi are the architecture, HOW WOULD YOU

LIGHT THE LETTERS? What shadows would the letters cast? Some of our recent

lighting projects are posted here: http://www.conltg.com/gallery.php

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