LET ME TELL YOU ABOUT US:
Our main corporate name is Rhinestahl Corporation. Our biggest division is our newest one named Rhinestahl CTS where CTS stands for Customer Tooling Solutions. This division is General Electric's OEM Authorized Tooling Provider. What that means is that we are the organization that provides and supports GE's customers with the complex tools and fixtures that are used to assemble, disassemble and perform maintenance tasks for GE jet turbine engines. You can look at our web site at www.rhinestahl.com
HERE IS WHAT WE NEED:
We started as a small manufacturer and developed the attached logo about 20 years ago. We have since become a major manufacturer and distributor. We feel the current logo is quite dated and can be substantially improved or even completely replaced. It will be used as Rhinestahl Corporation for the parent company and then modified as Rhinestahl CTS, Customer Tooling Solutions for the main division.
OUR TARGET AUDIENCE IS:
Progressive corporate customers. We want them to think we are a progressive, high value added engineering, manufacturing and distribution and support company. It has to be very professional but should stand out as well.
WE LIKE THESE DESIGNS:
I like the red color of the logo (perhaps a little darker?) with the contrast of the black letters. (Although I would not be resistant to look at a different color perhaps blue.) My main problem is that the script is dated. I'd like to see something more modern with the name itself and potentially including a separate or integrated pictoral logo design. I do like the look of a company name with an interesting graphic logo next to it.
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