• Award$200
  • Entries26
  • Creatives15

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Background

Industry

Real Estate & Construction

About Your Company

I manufacture aluminium window frames,doors and kitchen cabinets and cupboards and install them with after service when anything goes wrong. Many people describe this industry as aluminium and glass as most aluminium products require glass.

my target is new home builders and home owners renovating their homes. the market is competitive, and advertising is mainly done at project sites with advertising boards.

I need a logo that is fresh, clean and recognisable when driving past a site or outside billboard. it should resonate with customers to be top of mind when thinking about replacing windows, door .

Making and installing windows has a low barrier to entry and i believe that it will be my logo and advertising campaign that will allow for memorable marketing and will set me apart. windows, doors, cabinets and cupboards are associated with precision as leaking etc is a non-negotiable.

The one element that sets me apart is after service. Think crisp, clean, bold and outside advertising.

Execution

Logo Usage
  • Outdoor

  • Screen / Digital

  • Signage

Preferred Logo Style
  • Image + Text

Preferred Fonts
  • Block Serif

Colors to Explore

Blue

Grey

Designer

Logo Text

AluKano

Top 3 Things

precision engineering, strong products/ reassuring feeling about the product and services, must be bold with less is more

Vision

Font needs to be masculine because it should read easy when driving past the board. No italic etc.

The colours should be bold and with enough contras to last in the sun and not fade into a white background for outdoor billboards.

I have tried various self-help logo makers and they are boring and predictable and used by competition.

Dark colours with contras between logo and writing seems like something I gravitate towards on the self-help tools.

Additional Info

a link to a competitor http://www.sequ-door.co.za, http://knglass.co.za. , http://www.ikonalu.co.za/,http://www.sur... ,http://www.eximus.co.za , http://www.xtremealu.co.za
as you can see the competition focus on angular shapes as well. Competition clearly used self help logo makers

Materials

Contract
Files

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Last updated 09/17/2018 8:49am
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