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Tell us what you need

What is the exact name you would like in your logo?

SQUISMI

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

We need a Brand Identity/Logo for a line of Reusable Food Pouches. There are many existing reusable food pouches and you can browse them in Amazon.com to get an idea of what exactly this product is for and a feeling of how the competing brands are being marketed.

The name of the registered brand is: SQUISMI. You are allowed to propose a different format of the letters in capital letters, or all in small caps, or any combination as you deem better. We prefer a sleek, clean, smart, contemporary design.

The product will be bought by mothers, but used by toddlers from 6 months old to 4 year old kids. Therefore, the Brand Identity/Logo must be unisex and convey the following key ideas to the mother/purchaser:
Appeal to their sense of trust and care for their kids, since the pouch will be filled by homemade food, rather than processed and nutrient deficient industrial food from large factories.
A sense of smartness, since money will be saved over reusing the same pouch many times rather than disposing after the first use.
A sense of care, since less pollution will be generated by diminishing the purchase of disposable food-filled pouches.

For the toddler or kids, the Brand Identity/Logo must:
Look appealing and pleasurable.
Generate a sensation of comfort and trust.
Be desirable and easy to relate with.
Look infant, but just slightly.

What logo styles do you like (image + text, image only, text only, etc.)

Completely open for suggestions. We are inclined, but not limited, for image + text.
Take into consideration that the Logo will be printed in the pouches, on top of each individual pouch artwork. Either on the front or back.
The Logo will also be printed along with the artwork on the retail package.

Do you have any other info or links you want to share?

Feel free to ask any question that can improve your work or make your life easier.

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