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LET ME TELL YOU ABOUT US:
We are the marketing division representing a very successful professional polo player. This polo player has won every major tournament over the world. He is considered a liviing legend and amabassador of the sport. He is currently taking advantage of his high sporting profile to extend his business into sports celebrity areas and licensing areas; this would include sportswear - where the logo would be seen, celebrity exhibitions, an elite academy, and instructional material. He is commonly considered the King of the Sport of Kings...unusually he is Mexican (a majority of professional polo players are from Argentina), the logo needs to reflect this.
HERE IS WHAT WE NEED:
A logo that can be used initially on the website, and other marketing material including letterhead, and business material. Eventually however, we would see this logo being used on sportswear and equestrian riding equipment.
OUR TARGET AUDIENCE IS:
Our audience is the following: avid polo fan, polo rider, horse lover, competitive equestrian, international champagne jet set social scene lover, global traveller/adventurer - equally male and female. Age group - 25+
We are appealing initially to an audience who is already aware of our polo player's stirling and unparalleled success in the sport of polo. He counts many international royals and celebrities as his students. He is considered the King of the Sport. He has many equestrian fans in many countries. We will then be appealing to people who want to be a part of the elite, international, dynamic world of polo - Both male and female.
WE LIKE THESE EXAMPLES:
We like the Royal Guards Polo Club logo. We love the color, and the royal inference. Not enough equestrian elements maybe; http://www.guardspoloclub.com/
Club polo companies - it says all it has to, with a royal edge...but I think its too fussy;
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Our polo player's trademark on the field is a white hat with a band depicting a strip of colors from the Mexican flag. So this "might" be a very good thing to include. There is no font we are linked to. No colors, apart from the suggestions above.
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