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Creative Brief

Who are you?

Pinnacle is an award winning staffing, payrolling, and vendor management services provider serving Fortune 500 clients nationwide, with over 2,200 IT, Professional, and Clerical/Admin resources employed across all 50 states. Pinnacles proprietary, web-based Progata recruiting and vendor management solution is SAS 70-certified and in operation at numerous Pinnacle clients. Pinnacle is the only firm nationwide recognized by Staffing Industry Analysts as being in both the Top 5 for growth and the Top 100 for size (Top 30 for IT). Pinnacle is a previous winner of the prestigious Ernst & Young Entrepreneur of the Year award, has twice been ranked within the Inc. 500, and has been ranked by the Dallas 100 for five consecutive years, including 3 Top 10 finishes.

What do you need?

We are looking for a new Logo. We want something that says 'business'. We're not creative types, we're business people, and we want something that reflects that.

Take a look at our website, http://www.pinnacle1.com/

We will be choosing a new logo, and will be hiring someone to turn this into letterheads, business cards, signs, etc. That will be done after this project. What we want now is a design.

Who Is Your Audience?

Job Seekers and Potential clients.


We Like These Examples

Look at other staffing companies, but generally the sky is the limit.

We Absolutely Must Have


Not, Pinnacle1.

The fonts, colors, and style are open for suggestions.



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