New Media Institute Logo

LET ME TELL YOU ABOUT US:

We are launching an online education resource for niche education topics. The closest example of a competitor I can come up with is Full Sail which can be seen here (http://www.fullsail.com/online/degrees/i...). That's about as much as I can say about this school. As the name describes, the focus is on new media/web technology.

HERE IS WHAT WE NEED:

I need a logo which makes the person thing the following things of our brand:

professional + trustworthy + reputable + bold + innovative

OUR TARGET AUDIENCE IS:

22 - 60 year old professionals who are looking to expand their knowledge about the digital space.

WE LIKE THESE DESIGNS:

As I mentioned before, FullSail is the closest competitor and I consider that because of their quality design. You can reference their logo as well as the Miami Ad School (http://www.adschool.edu/). SocialTimes.com also has a simple yet bold logo. If I find any other logos for inspiration I will be sure to update this.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must Have:

- TEXT: "NMI" or "New Media Institute" or "new media institute"

- Works well at different sizes. Clarity, very readable.

- Must be able to work in multiple color palettes/on different backgrounds

Don't Want:

- No clip art, unless its very modified and unrecognizable from the original.

- No swoops, flying wooshes, pinwheels, or italics. We like balance and stability.

- No thrown togetherness: i.e. random geometric shape + text as an unfinished thought.

- No transparency. Were into solidness, but not heaviness. (Gradients/shadows/reflections/3D effects/shiny surfaces are fine if they serve a purpose. Were neutral on them.)