LET ME TELL YOU ABOUT US:
We are a marketing research company that was founded in 1970 by my father. Since then, we have evolved into a marketing consultancy and qualitative research company, with very little quantitative research done. Our logo is dated, and suggests "quant". We need a new logo that is hip, cool-looking, and suggests a company that is in-tune with today's new media and research methodologies. What we do, in essence, is use marketing research to help our clients make informed business decisions. We connect people to their communities and get answers.
HERE IS WHAT WE NEED:
A logo that suggests "connected", "informed", "smart", "new". It will be used all over our website, our stationery, and will be the signature look for the brand. It needs to suggest that we understand marketing and know what the ell we are doing.
OUR TARGET AUDIENCE IS:
Research buyers and marketing managers. People who make marketing decisions for their organizations.
WE LIKE THESE DESIGNS:
http://www.martinfocus.com - take a look at this logo. This is another company under the same MArtin umbrella.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Brooks Brothers? No. Robert Graham? Yes.
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